Website Fundamentals That Will Help You Reach More Customers

Every business needs a website. Websites are one of the most important ways to reach customers in today’s digital age, as it gives you credibility and helps showcase what your business can do. But when you are designing a website, there are a few fundamentals to consider that will help your website go farther than it otherwise could.

SEO

One of the most important things you can familiarize yourself with is SEO. Search engine optimization, otherwise known as SEO, is how Google or any search engine will rank results in a Google search. If your SEO is good, it will show up higher in a search. If you don’t have SEO, then the likelihood of getting many hits for your website is very low. Using SEO on your website will also help your website look more professional and distinguish it from the rest.

Source: https://optinmonster.com/seo-ranking-factors/

Mobile-Friendly Web Design

Another thing you can do to help your website be more distinguished is to use mobile-friendly web design. Over 52% of web traffic comes from mobile devices. If your website isn’t easy to navigate on a hand-held device, it likely won’t be visited very much. Designing a mobile-friendly website is incredibly beneficial to your business. Because people today are very active and are always looking at their phones while on the go, a mobile-friendly website will do much better than one that’s only for the computer as customers will be able to access it anywhere they are. It is beneficial to your business to make your website mobile-friendly.

Source: https://www.podium.com/local-marketing/auto-repair-marketing/

Professional Web Design

Another fundamental that is crucial to your business’s success is having a professional looking website. This could either mean that you use a platform like Wix or WordPress to build your website, or that you hire a web designer who designs it for you. It might mean that you use color theory to help your customers be at ease on your website. It might mean spending a little extra time building your website, but it is worth it as a professional-looking website builds your credibility as a business and more customers will trust you if your website looks professional.

Source: https://www.smashingmagazine.com/web-design-essentials-examples-and-best-practices/

Designing a website is crucial to success in today’s technology-based world, but it is something that needs to be learned and practiced. However, a little effort and knowledge will pay off as you will have more customers for your business.

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