Getting on the first page of a search result is extremely important to driving traffic to your website, especially considering that over 90 percent of internet traffic goes to listings on the first page. Being on the first page can mean a lot for your business, online presence, and brand authority across the internet. But, getting there can be extremely challenging. For your site to appear on the first page, another website will have to be demoted which can seem like a daunting task as many of the websites that appear on the first page have a long-established history in the field. However, getting on the first page of the search results can be done. Here are four things you can do to help your website get that coveted spot.
Focus on User Experience
A website that is well designed, easy to navigate, and presents information in a clear way is more likely to draw traffic in and keep people on your website longer. These are factors that are considered when ranking websites. Social Media Today describes how website navigation should be effective and clutter-free. In fact, having a well-designed website that focuses on the user’s experience can create a positive feedback loop for your ranking. As people spend more time on your site, it tends to go up in the rankings, encouraging more traffic and interaction.
Use Keywords Appropriately
Keywords are the short phrases internet users put into a search bar to find what they are looking for. Including these phrases in your content can help your website show up in the search results. However, while including these words and phrases is important, it is even more important to avoid keyword stuffing. Keeping content as readable as possible is key to keeping readers on your website and may encourage them to read other content on your site or come back later. To help keep what you write readable, pay attention to keyword density. ApricotLaw explains how pages with top-level keywords should have between 800-1300 words and a 2-3 percent keyword density.
Include Relevant Location Data
Keywords alone may still keep your website hidden on the later pages of a search result. To help your content get to the front page, consider adding relevant location data. For example, users may search for a car dealership near them. If a website’s content only has information about the specific cars, it may never reach the top page. However, if that content also includes location information for the dealership, that will help it rise to the top.
Optimize for Mobile Users
As a final tip for increasing traffic to your site and, thus, helping it rank higher in the search is optimizing the site for mobile users as more and more users are accessing the internet from their mobile device, sometimes more so than from a laptop or desktop computer. Digital Agency Network says that if your website is not mobile friendly, you will be losing valuable traffic to competitors.
Ensuring a website is usable on mobile devices requires a lot of considerations. Mobile screens are vertical, not horizontal, so consider this when laying out your content. Your website should also be easy to navigate with clear buttons to help users access menus.
Being on the first page of search results will dramatically improve your business and drive more traffic to your content. With these tips in mind, any website can get to the front page. Stand out even more with a custom logo design you’ll love!