The reality of running any business is that you will experience a few slow months each year. However, instead of hunkering down and weathering the storm, this can be your opportunity to focus on any problem areas within your business. So, how can you start doing this? Here are a variety of areas you can tackle to begin improving your business during the slow months.
If you already have a marketing plan in place, it might feel like everything is just fine. However, many business owners tend to neglect their marketing strategies for years without taking into consideration that their audiences might have changed or even expanded. There are several different ways to segment your audience to improve your marketing efforts. The best way to approach this is to analyze your website data. This can include finding out who and how they interact with your business. Are they purchasing the same type of product? Are they constantly searching for the same services? All these can allow you to truly segment your audience and properly market to them in an effective way.
Perhaps one of the most common reasons why business owners don’t see a high rate of conversation through their websites is because they are not paying enough attention to it. The best possible way to fix common issues that are hurting your conversation rate is to conduct an audit. This should include your navigational system, which can frustrate customers and lead them to exit out of your site. With business being slow, it’s a great time to learn how to make a truly professional looking site. Other areas to pay attention to are your product pages as well as your checkout process.
Improve Customer Service
Slow months are a great time to begin to improve the customer service area of your business. Take this time to send out surveys to your customers to see what areas you can improve as well as to see what things are actually working. Meet up with your team to brainstorm various ideas you can implement into the company, such as chatbots that provide simple and quick answers to your customers and that lessen your response time.
Slow months come along for just about any kind of business. The way one chooses to use this time will determine how the busy months will look like. Thus, it is imperative to take action at this opportune time rather than playing it safe with your time and resources.
Now is a great time to improve your website. Contact us so we can help make it happen!